The Men Who Sold the World, a collaborative effort by Chester and the Sheriff (aka Alamo & Costello and Donald McGhie), investigated the “Sell Anything” idea driving global capitalist culture through the utilization of varied technology and aggressive marketing that is set on changing our behavior. The exhibition assumed the role of a fly-by-night, upstart company with a business environment that included slogan directives, visual experiences, olfactory encounters and branded premiums.
Two performances were presented as part of this project, along with the incorporation of photography in the Ruth Horwich Gallery. The first performance, “Pass the Buck,” a new venture, took place during the opening reception with guest appearances from the Secretary, the Painter, the Electrician, and The Men Who Sold the World. The second performance, “Sell, Sell, Sell” a liquidation sale event featured guest appearances from the Secretary, the Painter, the Electrician, The Men Who Sold the World, and Elvis.